The Women Ice Angler Project was founded in 2015. Our mission was to take photographs, shoot video, and write stories to promote women ice anglers. We know from being on the ice all over the ice belt, that many women love this sport, yet their pictures are rarely used in catalogs or other commercial marketing materials. We set out to change that.


Media is one of the most powerful tools which shape our believes, establish our views of normalcy, and dictate how we “should” operate within society.  Images and messages published by an industry… or not published… can either encourage change or proliferate unrealistic, stereotypical, and limiting perceptions.  


Female anglers are statistically underrepresented relative to reported participation rates nationally.  The omission of female figures in images, on magazine covers, in advertising, on signage, and as authors within the fishing industry suggests that women are “outsiders.” This perception strengthens the stereotype that fishing is a ”man’s sport.”  

When women ARE represented, they are usually seen with a male companion or authority figure.  Perpetuating the limiting believe that participation in the sport of fishing is dependent on males.  Unfortunately, this is even more prevalent in the ice fishing industry.