Meet the Team

Barb Carey

Barb is the founder and owner of the project. She started a fishing club for women in 2006 (WI Women Fish) and it has grown to over 400 members from 14 States and Canada. Barb is a USCG Licensed Captain and enjoys teaching people how to take their boats out to salmon fish in Like Michigan. She is a co-host on the award winning  podcast The Women Angler and Adventurer and is also an award winning author. 

Barb Carey has been a role model and inspiration for women anglers for many years. She has been a fierce advocate for women and provides feedback and suggestions to companies to better serve the female consumer, in products and marketing strategies. She is a Clam Ice Team Pro and is also on the pro staff of Vexilar, St Croix Rods, Jiffy, and Off Shore tackle.

Kristine KJ Houtman

K.J. Houtman is an outdoor writer from Lake Minnetonka, Minnesota whose 25-plus year career spanned sportfishing industry organizations like the American Sportfishing Association (ASA), the North American Fishing Club as well as nine seasons running the Masters Walleye Circuit. She authored a six-book series for kids, “Fish On Kids Books” to introduce middle school-age readers to the fun adventures around fishing, camping and hunting.
  Houtman also co-authored Reflections Under the Big Pine, a Christian devotional around hunting- and fishing-themed stories, and in 2016 released the life story of Outdoor Life magazine editor Jim Zumbo, entitled Zumbo. Her newest book, Why Women Hunt, was released in 2019.

Hannah Stonehouse Hudson

Hannah Stonehouse Hudson is a writer, photographer, speaker, and outdoor enthusiast. After losing her husband unexpectedly in 2013, Hannah began to focus primarily on inspiring others to follow their passions and to live life to the fullest. When Hannah is not out on the water or in the field, she can be found speaking about the power of social media, why it’s important to live life to the fullest, and teaching organizations and businesses how to handle social media when something tragic occurs. Hannah’s TEDx talk on social media and empathy can be seen here: http://stonehousephotoblog.com/2015/11/empathy-and-the-power-of-virtual-communities/ 

Rikki Pardun

If an angler can make fishing artistic, it is Rikki Pardun. From marketing and social media, to her stunning creative materials, Rikki is passionate about life and about fishing—especially ice fishing. A pro-staff member of Clam Outdoors, Vexilar, and Cold-Snap, Rikki brings a flair to fishing and the Women Ice Angler Project (WIAP).
She is a certified angling instructor with the Wisconsin DNR and a member of the National Professional Anglers Association (NPAA).
Rikki’s creativity takes the Women Ice Angler Project (WIAP) to new heights. “I love putting together creative photos and engaging social media content,” said Rikki in getting ready for the sixth season of WIAP.

Shelly Holland

Shelly Holland is a professional angler and sportfishing promoter, actively teaching others to ice fish for years. Often a seminar speaker with skilled how-to information, Shelly excels at relaying her fishing knowledge with great takeaways for all levels of attendees.

With a recently-obtained Captain’s license, Holland guides fishing and adventure trips on Lake Superior at the Apostle Islands in her 27-ft. yacht “Into Wishin.” A small-business owner with Sunshine Catering, SKS guides and Escape Excursions, Shelly’s entrepreneurial spirit is the means to her addictive adventures. “Smile at the world and the world will smile back,” is her motto and life-sustaining rule of thumb.

Shantel Wittstruck

Shantel Wittstruck is an outdoor enthusiast, writer and public speaker from Sioux Falls, South Dakota. She writes freelance for Adventuress Magazine, Dakota Country Magazine and Stonehouse Creative and on the pro-staff with Clam, Vexilar and Northland Tackle.

“There is never a right way or a wrong way when it comes to fishing,” said Shantel. “There’s always just another way. Educate, inspire and repeat. That’s my motto.” There might be limits when it comes to daily catch but there are no limits when it comes to learning new insights and sharing good times in outdoor adventures with friends and family. When the bite slows down it might be time to find another way.

Bonnie Timm

Hailing from Janesville, Wisc., Clam Powerstick Pro Bonnie Timm joins The Women Ice Angler Project (WIAP) as “Big Fish Bonnie.” Known to set up “off to the side” from the hub-bub of a crowd of activity, Timm is often the recipient of the Big Fish honors. She quietly gets it done.

A registered sleep technologist and sleep educator by day, Timm enjoys open water fishing from her boat and kayak, but her first passion is ice fishing. “I enjoy every minute of being on the ice on a winter day—taking in the beauty of the great outdoors—even in the midst of a blizzard,” said Bonnie.

An active member of WI Women Fish and Women Anglers of Minnesota, Timm believes every fish caught is part of a story—and the shared experiences are the beauty behind each day on the ice.

” Timm encourages women to join a fishing group, attend a seminar or take a fishing class. “Knowledge is very powerful and helps create those life-long stories that go with every memory on the ice.”

Brittany Hoffman

New to the team this year and chasing flags from Colfax, WI is Brittany.

Brittany has been fishing her entire life, with some of her earliest memories being in a custom-made wood ice shack with her dad and grandpa. Her passion for fishing coupled with her project management and organization skills keep our events running like clockwork.

Brittany likes to keep busy! Working full-time as a sales and marketing manager in the medical device industry and as the events coordinator for WI Women Fish, all while pursing a bachelor’s degree in Sustainable Management through UW-Stout, and volunteering her time as the assistant coach of the Ice Bears, a high school ice fishing team from Barron, WI.

From marketing to analytics, and sustainability to conservation- Brittany’s making waves!

Dena Vick

Dena’s experience includes marketing, public relations and management experience. This includes public relations, multi-channel campaign development and execution, social networking, mobile marketing, and more.

In this role she works with companies in the hunting and fishing industry. She is published outdoor writer and a member of several outdoor writer associations. Vick has appeared in Outdoor Life photo essays, Sporting Clays magazine, and has been a featured guest on episodes of Midwest Outdoors, Illinois Outdoors, Wisconsin Outdoors and local Arkansas television fishing segments. Her photography has published as several magazine covers throughout her career. 

Dena’s work in the outdoor industry allows her to fish across the country. Living in Arkansas, Dena doesn’t get many opportunities to ice fish, so the thought of living on the ice for five days seems like a little piece of heaven. 

Jana Rewey Huffman

Born and raised camping around the lakes of Minnesota, Jana Rewey Huffman has been able to merge her love for the outdoors with her professional passion for strategic marketing.  After completing her MBA at the University of North Dakota and moving from one big city to the next, Jana found herself spending evenings kayaking in the Hudson River around the Island of Manhattan trying to escape the concrete jungle of NYC to which her career had brought her.  It was then that Jana decide to pack it in and return to the “Land of 10,000 Lakes” to put herself back into some clearer waters.

She soon stumbled upon a position as the Sr. Director of Partnerships for a digital media platform called 50 Campfires.  50Campfires.com is the largest online destination built for family and recreational camping.  It has thousands of original articles with recipes, gear recommendations, location suggestions… all built to break down barriers for the average camper to enjoy more days in the outdoors.  It’s not often that you get to combine you personal passion with your profession, but “Kayak Jana” is doing just that.  

Jana has been a fan of the WIAP for several years, and is excited to learn all about the world of ice fishing and share it with her family as well as her digital media platforms.