Meet Our Team!






Barb Walleye Photo for 2022 Bio Cropped

Barb Carey

Barb is the founder and owner of the project. She started a fishing club for women in 2006 (WI Women Fish) and it has grown to over 400 members from 14 States and Canada. Barb is a USCG Licensed Captain and enjoys teaching people how to take their boats out to salmon fish in Like Michigan.

Barb Carey has been a role model and inspiration for women anglers for many years. A fierce advocate for women, Carey provides feedback and suggestions to companies to better serve the female consumer, in products and marketing strategies. She is a Clam Ice Team Pro and is also on the pro staff of Vexilar, St Croix Rods, Jiffy, and Off Shore tackle.


Rikki Pardun

From marketing and social media, to her stunning creative materials, Rikki Pardun is passionate about life and about fishing—especially ice fishing. As a certified angling instructor and Vice President & Social Director of WI Women Fish, she helps conduct fishing clinics and events year-round. She has been active in the fishing industry since 2014 and is a member of the National Professional Anglers Association (NPAA) and the Association of Great Lakes Outdoor Writers (AGLOW). She is on the Hobie Fishing Team through Don’s Marine in Lodi, WI, project manager for the Women Ice Angler Project (Women on Ice), and is pro staff for Clam Outdoors, Vexilar, and Cold Snap Outdoors. Her passion for fishing doesn't end on the water; she also loves to work behind the scenes, producing award-winning photo, video, and social media content for outdoor professionals and organizations.

Shelly Holland Updated Pic

Shelly Holland

Shelly Holland is a professional angler and sportfishing promoter, actively teaching others to ice fish for years. Often a seminar speaker with skilled how-to information, Shelly excels at relaying her fishing knowledge with great takeaways for all levels of attendees.

With her USCG Captain’s license, Holland guides fishing and adventure trips on Lake Superior at the Apostle Islands in her 27-ft. yacht “Into Wishin.” A small-business owner with Sunshine Catering, SKS guides and Escape Excursions, Shelly’s entrepreneurial spirit is the means to her addictive adventures. “Smile at the world and the world will smile back,” is her motto and life-sustaining rule of thumb.

Bonnie Timm photo for 2022 Bio

Bonnie Timm

Hailing from Janesville, Wisc., Clam Pro Bonnie Timm joins Women Ice Angler Project (WIAP) as “Big Fish Bonnie.” Known to set up “off to the side” from the hub-bub of a crowd of activity, Timm is often the recipient of the Big Fish honors. She quietly gets it done. 

A registered sleep technologist and sleep educator by day, Timm enjoys open water fishing from her boat and kayak, but her first passion is ice fishing. “I enjoy every minute of being on the ice on a winter day—taking in the beauty of the great outdoors—even in the midst of a blizzard,” said Bonnie.

“There’s a feeling of empowerment to travel independently on the ice, use a map and fish finder to locate fish and have the tools and knowledge to catch big fish”. 

“Now women can enjoy and excel at the sport because we all have access to gear like lightweight augers, portable fish houses and warm comfortable clothing.” 

An active member of WI Women Fish and Women Anglers of Minnesota, Timm believes every fish caught is part of a story and the shared experiences are the beauty behind each day on the ice.

“I encourage women to join a fishing group to learn from each other and share those experiences.” You never stop learning and sharing information through seminars and media will help improve your skills. 

“I hope to inspire women who want to try ice fishing for the first time and also give encouragement to women who want to improve their skills.”


Shantel Wittstruck

Shantel Wittstruck is an outdoor enthusiast, writer and public speaker from Lennox, South Dakota. She writes freelance for various publications and on the pro-staff with Clam, Vexilar, Cold Snap and Northland Tackle.

“There is never a right way or a wrong way when it comes to fishing," said Shantel. “There’s always just another way. Educating, inspiring and sharing with those around me.” There might be limits when it comes to daily catch but there are no limits when it comes to learning new insights and sharing good times in outdoor adventures with friends and family. 'The outdoors is the perfect place to learn lifelong skills, laugh and makes memories that last a lifetime." When the bite slows down, it's time to move around and try something different. 


Brittany Hoffman

Brittany has been fishing her entire life, with some of her earliest memories being in a custom-made wood ice shack with her dad and grandpa. Her passion for fishing has continuously grown from those early memories, acquiring new skills and techniques along the way. An active member of WI Women Fish, she is always happy to share new ideas and encourage anglers of all ages to get out on the water. It’s never too late to learn how to fish and to feel the enjoyment that comes with that first tug on your line, and every one after!

Brittany likes to keep busy! Working full-time as a Strategic Planning & Sustainability Manager, while pursuing a bachelor's degree in Sustainable Management through UW-Systems. Always looking to take on a new challenge and acquire new skills- when Brittany is not working and pursuing her education, she can be found volunteering her time as the assistant coach of the high school ice fishing team from Barron, WI, “chasing flags” for that next big pike, or customizing her fishing gear to make it lighter, faster, and more efficient. Brittany’s passion and energy coupled with her project management and organization skills help keep our events running like clockwork.


Jana Rewey Huffman

Born and raised camping around the lakes of Minnesota, Jana Rewey Huffman has been able to merge her love for the outdoors with her professional passion for strategic marketing.  After completing her MBA at the University of North Dakota and moving from one big city to the next, Jana found herself spending evenings kayaking in the Hudson River around the Island of Manhattan trying to escape the concrete jungle of NYC to which her career had brought her.  It was then that Jana decide to pack it in and return to the “Land of 10,000 Lakes” to put herself back into some clearer waters.

Jana joined the Women On Ice team in 2019 building strategic partnerships with brands and media teams. Since joining the team, "Kayak Jana" has caught the bug for ice fishing and is loving the challenge of acquiring new skills, learning from some of the best female anglers in the U.S.